Global Afrique Assets
Brand Guidelines · v1.0 · 2026
GAFRIQ
The brand system for Africa's most trusted partner in sustainable investment and transformative development.
01  Logo
02  Color
03  Typography
04  Graphic Language
05  Voice
00 — The Essence
Powering Africa's economic transformation.

Global Afrique Assets — GAFRIQ — is a Pan-African investment and development company headquartered in Dar es Salaam, deploying long-horizon capital into the assets that turn potential into prosperity for the continent and its people.

The brand must read as it operates: disciplined, durable, and unmistakably African in ambition. Every expression is built on three words — discipline, scale, impact.

Trusted Sustainable Transformative
01

The Logo

Primary lockup — reversed
GAFRIQ
Global Afrique Assets
Primary lockup — light
GAFRIQ
Global Afrique Assets
The Mark

An ascending gold diagonal across a structural grid — corridors of growth rising through built infrastructure.

Clear space

Maintain clear space equal to one grid cell on every side. Never crowd the mark.

Minimum size

Never reproduce the mark below 24 px digital / 8 mm print.

Misuse — never do this
GAFRIQ
✕  No gradients
GAFRIQ
✕  Don't re-track
GAFRIQ
✕  Don't restyle
GAFRIQ
✕  Off-brand color
02

Color

Primary
Pine
HEX #0C3B2E  ·  RGB 12 59 46
CMYK 80 39 70 47
Accent
Gold
HEX #C7A24C  ·  RGB 199 162 76
CMYK 22 33 80 5
Deep Ink
#06251B
Forest
#15533F
Sand
#F5F2EA
Paper
#FBFAF5
Warm Ink
#1A1A14
Usage ratio

Pine dominant, sand/paper for breathing room, gold reserved for emphasis — never more than ~15%.

On pine

Text in Sand #F5F2EA at full or 70% opacity. Gold for labels and figures only.

On paper

Headlines in Pine, body in Warm Ink, muted notes at #6B6B5E.

03

Typography

Display
Aa
Google Sans Pro
Headlines, statements, the wordmark. Weights 400–700, tracking −0.02 to −0.04em.
Body
Aa
Google Sans Pro
Running text, captions, UI. Weights 400–600. Highly legible at small sizes.
Labels & Data
Aa
IBM Plex Mono
Eyebrows, figures, metadata. Uppercase, tracked 0.2–0.28em. The infrastructural voice.
Type scale
Display / 64
Build what's next.
H2 / 36
Six sectors, one thesis
Body / 18
We professionally manage client assets to achieve optimal performance and growth within the African context.
Label / 12
Global Afrique Assets · Dar es Salaam
04

Graphic Language

Structural grid
Corner ticks
Ascending columns

The grid is the soul of the system — a quiet reference to infrastructure, discipline and architecture. Use it as texture on dark fields, frame content with corner ticks, and let ascending columns carry data and growth narratives.

05

Voice

We speak with the calm authority of a long-term investor — plain, precise, and proudly Pan-African. We measure in outcomes, not adjectives.
We are
Disciplined · Patient · Plain-spoken · Evidence-led · Continental in scope
We are not
Hype-driven · Vague · Short-term · Self-congratulatory · Extractive
Signature line
Powering Africa's Economic Transformation.
GAFRIQ
Brand Guidelines · 2026 · Dar es Salaam